The State of Shopping
Various sessions at Commerce Week discussed a shift in consumer behavior after two years of isolated shopping and the importance of “omni.” An increasing number of consumers have latched onto hybrid...
Read moreWhy First-Party Data is trending within the marketing community?
First-party data, Brand data, CRM data and many more such data terminology is something all marketeers are not just talking about, but also making active use of due to increasing concerns...
Read morePay attention to Attention Planning
Millions of impressions served, but are they resulting in improvement of the brand funnel? That’s a question most advertisers are asking their media partners. This is all due to massive clutter...
Read moreCross channel attribution – way forward for digital economy companies
Digital Economy Companies invest in media to drive growth. As a result, they have relied upon platform attribution, with Multi-Touch Attribution (MTA) playing an essential role in cross-platform attribution. However, the...
Read moreMetaverse: Is it the next space to be won?
Gartner predicts that by 2026, 25% of people will spend at least 1 hour a day in the metaverse. The term “Metaverse” took the world by storm in 2021, but its...
Read moreGoogle’s end of Cookieless Era takes a turn towards Android Privacy Sandbox
With the cookies dying, we’ve all read about Google’s ambition to take a collaborative approach with the AdTech ecosystem to build a more privacy-first web. While the Chrome Privacy Sandbox has...
Read moreBusiness Intelligence – OTC Healthcare
Welcome to Business Intelligence – OTC Healthcare, the tenth of Zenith’s Business Intelligence reports, which analyse the advertising, business and consumer behaviour trends shaping different categories. Consumers’ attitudes to over-the-counter (OTC)...
Read moreContextual targeting comes into the spotlight in a cookie-less world
With the advent of cookie-led demographics or behavioural targeting, their distant cousin in digital advertising, contextual advertising, has been living in the shadows. However, it seems now with consumers demanding control...
Read moreBusiness Intelligence – Travel
Welcome to Business Intelligence – Travel, the ninth of Zenith’s Business Intelligence reports, which analyse the advertising, business and consumer behaviour trends shaping different categories. The travel industry has suffered profound...
Read moreBusiness Intelligence – Home appliances
Welcome to Business Intelligence – Home Appliances, the eighth of Zenith’s Business Intelligence reports, which analyse the advertising, business and consumer behaviour trends shaping different categories. Since the onset of the...
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