Consumers are becoming more vocal about how their data is used and requiring transparency on when it is used by brands and companies. This is driving platform partners to limit the...
Read moreVarious sessions at Commerce Week discussed a shift in consumer behavior after two years of isolated shopping and the importance of “omni.” An increasing number of consumers have latched onto hybrid...
Read moreFirst-party data, Brand data, CRM data and many more such data terminology is something all marketeers are not just talking about, but also making active use of due to increasing concerns...
Read moreMillions of impressions served, but are they resulting in improvement of the brand funnel? That’s a question most advertisers are asking their media partners. This is all due to massive clutter...
Read moreDigital Economy Companies invest in media to drive growth. As a result, they have relied upon platform attribution, with Multi-Touch Attribution (MTA) playing an essential role in cross-platform attribution. However, the...
Read moreGartner predicts that by 2026, 25% of people will spend at least 1 hour a day in the metaverse. The term “Metaverse” took the world by storm in 2021, but its...
Read moreWith the cookies dying, we’ve all read about Google’s ambition to take a collaborative approach with the AdTech ecosystem to build a more privacy-first web. While the Chrome Privacy Sandbox has...
Read moreWelcome to Business Intelligence – OTC Healthcare, the tenth of Zenith’s Business Intelligence reports, which analyse the advertising, business and consumer behaviour trends shaping different categories. Consumers’ attitudes to over-the-counter (OTC)...
Read moreWith the advent of cookie-led demographics or behavioural targeting, their distant cousin in digital advertising, contextual advertising, has been living in the shadows. However, it seems now with consumers demanding control...
Read moreWelcome to Business Intelligence – Travel, the ninth of Zenith’s Business Intelligence reports, which analyse the advertising, business and consumer behaviour trends shaping different categories. The travel industry has suffered profound...
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