In late November, Joey Zwillinger, founder of direct-to-consumer (DTC) natural footwear brand Allbirds, revealed that Amazon launched a near-identical private label trainer. This could come as a bit of shock to...
Read moreOnline video and social media will be the fastest-growing advertising channels between 2019 and 2022, thanks mainly to continued increases in consumption on smartphones. The amount of time people spend...
Read moreWelcome to the tenth edition of Global Intelligence, Zenith’s quarterly magazine. This edition is quite different from previous ones. Mainly, it’s a lot smaller. That’s because we’ve decided to focus this...
Read moreThe demand for mass audiences continues to rise, but the supply is falling as consumers turn to non-commercial media. Media inflation has therefore exceeded adspend growth throughout the decade. We forecast...
Read moreCANNABIS IS AN EMERGING CATEGORY IN CANADA THAT’S BOLSTERING ADSPEND GROWTH IN A SLOWING ECONOMY Cannabis has been legal to purchase in Canada since October 2018, resulting in Health...
Read moreHow many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone. For far too long now, marketers have had...
Read moreSince the onset of brands such as Bonobos and Warby Parker, marketers have long-hailed the arrival of the direct-to-consumer (DTC) model in eCommerce as a rapid consumer revolution – and potential...
Read moreGiven the colossal growth of Amazon in recent years, it is surprising to see a big brand like Nike moving away from it. Nike recently announced that, after a two-year period,...
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