The Nike and Amazon breakup
Given the colossal growth of Amazon in recent years, it is surprising to see a big brand like Nike moving away from it. Nike recently announced that, after a two-year period,...
Read moreThree things brands can do now to maximise sales on Black Friday
Black Friday was introduced into the United Kingdom by Amazon in 2010. Shortly after, it was turbocharged by Asda’s headline-grabbing, in-store frenzy in 2013 – which comically included fisticuffs over heavily...
Read moreResolving the personalisation conundrum
Benoit Cacheux, Global Chief Digital Officer at Zenith, sat down with Ravi Jagdeo, Director of Digital Trading and Operations at RB at Ad:tech London to discuss personalisation and how brands can...
Read moreWant a challenge? Take our IAB UK Nonference quiz.
With the theme of the IAB UK’s Nonference being ‘don’t take notes, take part’ , Zenith Worldwide’s Head of Performance Content, Stuart Dunsmore, swapped PowerPoint slides for an interactive quiz. We’d...
Read moreMy Ecommerce Hero
My Ecommerce Hero is a series celebrating brilliance in ecommerce, in association with eCommerce-speakers.com, an initiative from Entropy‘s Alex Tait to encourage more female speakers at industry events. Leaders in the ecommerce sector...
Read moreZenith delivers Amazon’s Digital IQ training for global clients
Amazon is an amazing partner for growth for businesses looking to succeed in the digital commerce ecosystem. Whilst many categories have already exploded on Amazon, others, like beauty, personal care and...
Read moreHealthcare Advertising Expenditure Forecasts
In the second in our series of dedicated adspend forecasts for categories, we focus on the healthcare market, and how brands are responding to regulatory and technological pressures to transform their...
Read moreIs advertising dying?
The most scarce good today is not capital or technology, but the attention of consumers, says Jordi Oliva, CEO, Zenith Mexico Recently, the Chief Marketing Officer...
Read moreD2C is here to stay
Direct-to-consumer (D2C) brands are no longer just digital natives – heritage brands are also rebuilding their business models to create direct connections with consumers. Any brand that wants to truly meet...
Read moreNew demand and images drives growth in search
Increased investment in paid search by direct-to-consumer brands, and more opportunities for visual storytelling in search, promise to drive continued expansion in search over the next few years. However, brands need...
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