How To Define B2B Success In 2020

With 2020 arriving, we as a field need to start moving toward new ways and strategies to approach the B2B market. As the market evolves, I believe these B2B strategies will...

Allbirds vs Amazon Tells Us One Thing – Amazon Is Coming for CPG Brands

In late November, Joey Zwillinger, founder of direct-to-consumer (DTC) natural footwear brand Allbirds, revealed that Amazon launched a near-identical private label trainer. This could come as a bit of shock to...

The world’s fastest-growing ad markets

Global adspend hotspots

Online video and social media continue to lead growth

Online video and social media will be the fastest-growing advertising channels between 2019 and 2022, thanks mainly to continued increases in consumption on smartphones.   The amount of time people spend...

Global Intelligence issue 10

Welcome to the tenth edition of Global Intelligence, Zenith’s quarterly magazine. This edition is quite different from previous ones. Mainly, it’s a lot smaller. That’s because we’ve decided to focus this...

Global advertisers will increase adspend by 4.3% in 2020, but commercial audiences will shrink by 1.6%

The demand for mass audiences continues to rise, but the supply is falling as consumers turn to non-commercial media. Media inflation has therefore exceeded adspend growth throughout the decade. We forecast...

Market focus – Canada

CANNABIS IS AN EMERGING CATEGORY IN CANADA THAT’S BOLSTERING ADSPEND GROWTH IN A SLOWING ECONOMY     Cannabis has been legal to purchase in Canada since October 2018, resulting in Health...

So you want to reduce your bounce rate. But what does that really mean?

How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone. For far too long now, marketers have had...

Is Over-Hyping Direct-to-Consumer Underplaying its Value?

Since the onset of brands such as Bonobos and Warby Parker, marketers have long-hailed the arrival of the direct-to-consumer (DTC) model in eCommerce as a rapid consumer revolution – and potential...