Consumers will spend 800 hours using mobile internet devices this year
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to...
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Richard Kirk joins new Zenith UK management line up
Today, Richard Kirk joins Zenith UK as Managing Partner (Strategy & Data). Kirk, who arrives from Amazon, will work closely alongside...
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Identity management, transparency and personalisation – IAB Insights
Identity management, transparency and personalisation (originally published by IAB Europe) At the 13th annual IAB Interact – IAB Europe’s flagship digital...
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Ralph Lauren Named Zenith as Global Agency of Record
Ralph Lauren announced that it is refreshing its marketing partners in support of its Next Great Chapter strategy to deliver long-term...
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Booming internet ads power faster global adspend growth
Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published today....
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Zenith helps brands improve sales via online retailers
Zenith is helping brands to improve the sales they achieve through retail partnerships via a new consultancy service. Developed by Zenith’s...
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Auto adspend slows as international trade tensions rise
Advertising expenditure by automotive brands will grow by 0.8% in 2019, down from 1.5% in 2018, according to Zenith’s inaugural Automotive...
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Zenith announces Jonny Cordony as Sydney GM
Zenith Australia CEO Nickie Scriven today announced the appointment of Jonny Cordony as General Manager of Zenith Sydney. Jonny, who has...
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Brands must rethink targeting to embrace personalisation
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive...
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Lauren Hanrahan Appointed CEO of Zenith US, Moxie and MRY
Brings Depth of Leadership, Business Growth & Client Acumen to the Role Publicis Media today announced the appointment of Lauren Hanrahan...
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