Zenith India Appoints Trishul Bhumkar As Managing Partner
Zenith India, the media agency under Publicis Groupe India has appointed Trishul Bhumkar as its Managing Partner. Trishul will be reporting...
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Zenith’s Brisbane Office Update
Zenith’s Brisbane office has promoted Megan Elliott to the newly created role of head of product and operations, while Maya Richardson...
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Essity appoints Zenith Melbourne to Australian media account
Hygiene and health company, Essity, which owns brands including Libra, TENA, TOM Organic, TORK and the recently acquired Modibodi business, has...
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Publicis Groupe ANZ appoints Jason Tonelli Zenith Australia CEO
Publicis Groupe ANZ today announced the appointment of Jason Tonelli as CEO of Zenith. Tonelli, currently Chief Executive Officer of digital...
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Global ad market on track for 8% growth in 2022
North America will be the strongest region with 12% adspend growth this year The cost of television advertising to rise 11%-13%...
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How to boost brand lift impact on Meta platforms
Meta platforms and other social media channels offer advertisers a breadth of options to tailor campaign execution, across multiple dimensions and...
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Tailored digital ads and ecommerce to drive 8% growth in OTC adspend this year
By 2023, OTC adspend will be 36% higher than it was in 2019 Digital will rise from 46% of OTC budgets...
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Digital advertising to exceed 60% of global adspend in 2022
Retailer media advertising to grow from US$77bn this year to US$143bn in 2024 Social media adspend to overtake TV next year...
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Travel adspend to accelerate from 24% growth in 2021 to 36% in 2022
Travel adspend will grow two to six times faster than the ad market as a whole from 2021 to 2023 The...
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Investment in home improvement to fuel 13% recovery in home-appliance adspend in 2021
Home appliance advertising will exceed pre-pandemic level by 24% in 2023 Digital to increase share of home appliance adspend from 55%...
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