Online video viewing to reach 100 minutes a day in 2021
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according...
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Healthcare adspend growth held back by rising costs and downward pressure on prices
But tech-driven services and demographic change promise a brighter future Global advertising expenditure by healthcare brands will grow 3.6% this year...
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Internet advertising will exceed half of global adspend in 2021
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for...
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Why brands must put human interactions at the heart of their business
As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of...
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Moving on from a decade of mobile
Turning “dumb” devices smart to linking offline and online ecosystems together, Katharine Hansford, Digital Transformation Director at Zenith, looks ahead to...
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Zenith Worldwide appoints Lee Moran as Global Client Lead
Today, Zenith Worldwide announced the appointment of Lee Moran, who joins the agency’s leadership team as Global Client Lead. Moran was...
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Consumers will spend 800 hours using mobile internet devices this year
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to...
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Richard Kirk joins new Zenith UK management line up
Today, Richard Kirk joins Zenith UK as Managing Partner (Strategy & Data). Kirk, who arrives from Amazon, will work closely alongside...
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Identity management, transparency and personalisation – IAB Insights
Identity management, transparency and personalisation (originally published by IAB Europe) At the 13th annual IAB Interact – IAB Europe’s flagship digital...
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Ralph Lauren Named Zenith as Global Agency of Record
Ralph Lauren announced that it is refreshing its marketing partners in support of its Next Great Chapter strategy to deliver long-term...
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