News – Zenith

7th October 2019

Social media overtakes print to become the third-largest advertising channel

Global adspend growth to remain steady at 4.4% a year to 2021 Adspend on social media expected to grow 20% in...

24th September 2019

Bryan Jackson has been appointed as Zenith Atlanta’s EVP, Managing Director.

Zenith U.S. is appointing Bryan Jackson as the agency’s EVP/managing director, Atlanta. Prior to joining Zenith, Jackson was CMO of Chispa...

24th September 2019

Zenith US appoints Greg Castronuovo to head its West Coast operations as president.

Zenith is tapping Greg Castronuovo to head its West Coast operations as president. Based in Los Angeles, he will report to...

16th September 2019

Online video viewing to reach 100 minutes a day in 2021

The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according...

5th August 2019

Healthcare adspend growth held back by rising costs and downward pressure on prices

But tech-driven services and demographic change promise a brighter future Global advertising expenditure by healthcare brands will grow 3.6% this year...

8th July 2019

Internet advertising will exceed half of global adspend in 2021

Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for...

24th June 2019

Why brands must put human interactions at the heart of their business

As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of...

18th June 2019

Moving on from a decade of mobile

Turning “dumb” devices smart to linking offline and online ecosystems together, Katharine Hansford, Digital Transformation Director at Zenith, looks ahead to...