Booming internet ads power faster global adspend growth
Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published today....
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Zenith helps brands improve sales via online retailers
Zenith is helping brands to improve the sales they achieve through retail partnerships via a new consultancy service. Developed by Zenith’s...
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Auto adspend slows as international trade tensions rise
Advertising expenditure by automotive brands will grow by 0.8% in 2019, down from 1.5% in 2018, according to Zenith’s inaugural Automotive...
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Zenith announces Jonny Cordony as Sydney GM
Zenith Australia CEO Nickie Scriven today announced the appointment of Jonny Cordony as General Manager of Zenith Sydney. Jonny, who has...
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Brands must rethink targeting to embrace personalisation
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive...
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Lauren Hanrahan Appointed CEO of Zenith US, Moxie and MRY
Brings Depth of Leadership, Business Growth & Client Acumen to the Role Publicis Media today announced the appointment of Lauren Hanrahan...
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Zenith launches global culture initiative on Blue Monday
Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known...
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Matt James appointed Global Brand President at Zenith
Matt James has been appointed Global Brand President, Zenith. Reporting to Steve King, CEO, Publicis Media, Matt will take up the...
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Publicis Media China Bolsters Zenith Leadership
Publicis Media China announced the promotion of Vivian Zhu, CEO of Blue449, to a dual leadership role that will see her...
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Zenith wins global media business for Lactalis
Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master...
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