How to boost brand lift impact on Meta platforms
Meta platforms and other social media channels offer advertisers a breadth of options to tailor campaign execution, across multiple dimensions and...
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Tailored digital ads and ecommerce to drive 8% growth in OTC adspend this year
By 2023, OTC adspend will be 36% higher than it was in 2019 Digital will rise from 46% of OTC budgets...
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Digital advertising to exceed 60% of global adspend in 2022
Retailer media advertising to grow from US$77bn this year to US$143bn in 2024 Social media adspend to overtake TV next year...
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Travel adspend to accelerate from 24% growth in 2021 to 36% in 2022
Travel adspend will grow two to six times faster than the ad market as a whole from 2021 to 2023 The...
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Investment in home improvement to fuel 13% recovery in home-appliance adspend in 2021
Home appliance advertising will exceed pre-pandemic level by 24% in 2023 Digital to increase share of home appliance adspend from 55%...
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Ecommerce and online video to fuel 11% recovery in global adspend this year
Adspend will exceed pre-pandemic peak by 6% this year Digital advertising to take 58% share of market in 2021, up from...
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Alcohol adspend to beat market with 5.3% growth in 2021 as hospitality opens up
Alcohol adspend to rise from US$6.7bn in 2020 to US$7.7bn in 2023 Alcohol brands spend twice as much on television as...
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Rising audiences and investment in ecommerce to drive 7% annual growth in FMCG digital adspend
Out-of-home to bounce back from COVID-19 slump with 9% annual growth Total FMCG adspend to exceed 2019 levels of spending in...
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Demand for new smartphones and 5G to fuel 4.5% annual growth in telecoms adspend to 2023
Telecoms adspend to return to 2019 levels of spending in 2022 Digital advertising will be the only channel to grow between...
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Continued social distancing will limit recovery in beauty advertising to 1.7% in 2021
Growth in beauty and personal luxury advertising will remain below market average in 2021 and 2022 Digital advertising spend to be...
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