News – Zenith

Ecommerce and online video to fuel 11% recovery in global adspend this year

Adspend will exceed pre-pandemic peak by 6% this year Digital advertising to take 58% share of market in 2021, up from...

Alcohol adspend to rise from US$6.7bn in 2020 to US$7.7bn in 2023 Alcohol brands spend twice as much on television as...

Out-of-home to bounce back from COVID-19 slump with 9% annual growth Total FMCG adspend to exceed 2019 levels of spending in...

Telecoms adspend to return to 2019 levels of spending in 2022 Digital advertising will be the only channel to grow between...

Growth in beauty and personal luxury advertising will remain below market average in 2021 and 2022 Digital advertising spend to be...

Adspend is now forecast to shrink 7.5% in 2020, compared to July’s 9.1% forecast The pivot to ecommerce will drive 1.4%...

Increased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020 Video brands will spend...

Zenith won three Golds, one Silver and one Bronze at the Festival of Media Global Awards, which celebrates the best media...

Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole In most countries, automotive...

Global adspend forecast to drop 9.1% this year Ad market hit hardest Q2; some spend returning, with 5.8% recovery forecast for...