Programmatic adspend to exceed US$100bn for the first time in 2019
69% of digital media will be programmatic in 2020 While programmatic continues to rise, its adspend growth is slowing due to...
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E-commerce and premium digital media to drive beauty adspend recovery
Online brand building compensates for declining TV and magazine audiences Beauty adspend to strengthen throughout 2019-2021 after two years of decline...
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Social media overtakes print to become the third-largest advertising channel
Global adspend growth to remain steady at 4.4% a year to 2021 Adspend on social media expected to grow 20% in...
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Bryan Jackson has been appointed as Zenith Atlanta’s EVP, Managing Director.
Zenith U.S. is appointing Bryan Jackson as the agency’s EVP/managing director, Atlanta. Prior to joining Zenith, Jackson was CMO of Chispa...
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Zenith US appoints Greg Castronuovo to head its West Coast operations as president.
Zenith is tapping Greg Castronuovo to head its West Coast operations as president. Based in Los Angeles, he will report to...
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Online video viewing to reach 100 minutes a day in 2021
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according...
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Healthcare adspend growth held back by rising costs and downward pressure on prices
But tech-driven services and demographic change promise a brighter future Global advertising expenditure by healthcare brands will grow 3.6% this year...
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Internet advertising will exceed half of global adspend in 2021
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for...
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Why brands must put human interactions at the heart of their business
As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of...
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Moving on from a decade of mobile
Turning “dumb” devices smart to linking offline and online ecosystems together, Katharine Hansford, Digital Transformation Director at Zenith, looks ahead to...
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