Auto adspend to fall more than twice as fast as the market
Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole In most countries, automotive...
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Coronavirus crisis accelerates shift to digital advertising
Global adspend forecast to drop 9.1% this year Ad market hit hardest Q2; some spend returning, with 5.8% recovery forecast for...
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Zenith Australia promotes Megan Kay to Melbourne MD role
Zenith Australia CEO, Nickie Scriven, today announced the promotion of the agency’s Melbourne General Manager, Megan Kay, to the new role...
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Zenith UK continues to foster great talent with four management team promotions
Zenith UK chief executive Natalie Cummins has promoted Sannah Rogers and Jon Stevens both to Managing Director. Rogers will lead on...
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Global advertisers will increase adspend by 4.3% in 2020
Global advertisers will increase adspend by 4.3% in 2020 but commercial audiences will shrink by 1.6% Demand for mass audiences continues...
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Abelardo Ibáñez as new CEO of Zenith in Spain
Zenith announces the appointment of Abelardo Ibáñez as the new CEO of Zenith in Spain. Abelardo will report in Spain to...
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Programmatic adspend to exceed US$100bn for the first time in 2019
69% of digital media will be programmatic in 2020 While programmatic continues to rise, its adspend growth is slowing due to...
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E-commerce and premium digital media to drive beauty adspend recovery
Online brand building compensates for declining TV and magazine audiences Beauty adspend to strengthen throughout 2019-2021 after two years of decline...
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Social media overtakes print to become the third-largest advertising channel
Global adspend growth to remain steady at 4.4% a year to 2021 Adspend on social media expected to grow 20% in...
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Bryan Jackson has been appointed as Zenith Atlanta’s EVP, Managing Director.
Zenith U.S. is appointing Bryan Jackson as the agency’s EVP/managing director, Atlanta. Prior to joining Zenith, Jackson was CMO of Chispa...
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