Auto adspend slows as international trade tensions rise
Advertising expenditure by automotive brands will grow by 0.8% in 2019, down from 1.5% in 2018, according to Zenith’s inaugural Automotive...
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Zenith announces Jonny Cordony as Sydney GM
Zenith Australia CEO Nickie Scriven today announced the appointment of Jonny Cordony as General Manager of Zenith Sydney. Jonny, who has...
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Brands must rethink targeting to embrace personalisation
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive...
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Lauren Hanrahan Appointed CEO of Zenith US, Moxie and MRY
Brings Depth of Leadership, Business Growth & Client Acumen to the Role Publicis Media today announced the appointment of Lauren Hanrahan...
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Zenith launches global culture initiative on Blue Monday
Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known...
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Matt James appointed Global Brand President at Zenith
Matt James has been appointed Global Brand President, Zenith. Reporting to Steve King, CEO, Publicis Media, Matt will take up the...
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Publicis Media China Bolsters Zenith Leadership
Publicis Media China announced the promotion of Vivian Zhu, CEO of Blue449, to a dual leadership role that will see her...
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Zenith wins global media business for Lactalis
Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master...
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Vittorio Bonori speaks at 46th Annual UBS Global Media Conference
Vittorio Bonori, Zenith Global Brand President, speaks at 46th Annual UBS Global Media and Communications Conference, one of the largest and longest...
read morePersonal and targeted communication is driving ad growth
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according...
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