News – Zenith

3rd July 2018

Pitch Perfect

Vittorio Bonori, Zenith’s Global Brand President, talks to Media and Marketing Poland magazine about pitching, the busy year ahead and the...

18th June 2018

Mobile share of advertising market to exceed 30% in 2020

Brands must reassess customer acquisition as they shift to mobile Mobile advertising will account for 30.5% of global advertising expenditure in...

13th June 2018

Coty, Zenith Announce AI Winners For Accelerator Program

Coty and agency Zenith have selected three start-ups as part of a Digital Accelerator Program that will now work with the...

7th June 2018

World Cup to boost global adspend by US$2.4bn this year

This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by...

1st June 2018

Zenith Australia names Warwick Taylor as Brisbane General Manager

Zenith Australia CEO Nickie Scriven has announced the appointment of Warwick Taylor as General Manager of the agency’s Brisbane office. Taylor will join the executive...

29th May 2018

Mobile internet to reach 28% of media use in 2020

Brand communications planning is shifting from channels to mind-sets The spread of mobile devices and rapid mobile data networks has transformed...

24th May 2018

Publicis Groupe Unveils Marcel

MARCEL TO ACCELERATE THE TRANSFORMATION OF PUBLICIS GROUPE FROM A HOLDING COMPANY TO AN 80,000-PERSON ENTERPRISE PLATFORM Publicis Groupe [Euronext Paris:...

14th May 2018

Hospitality leads digital transformation of luxury category

Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital...