Mobile share of advertising market to exceed 30% in 2020
Brands must reassess customer acquisition as they shift to mobile Mobile advertising will account for 30.5% of global advertising expenditure in...
read moreBrands must reassess customer acquisition as they shift to mobile Mobile advertising will account for 30.5% of global advertising expenditure in...
read moreCoty and agency Zenith have selected three start-ups as part of a Digital Accelerator Program that will now work with the...
read moreThis year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by...
read moreZenith Australia CEO Nickie Scriven has announced the appointment of Warwick Taylor as General Manager of the agency’s Brisbane office. Taylor will join the executive...
read moreBrand communications planning is shifting from channels to mind-sets The spread of mobile devices and rapid mobile data networks has transformed...
read moreMARCEL TO ACCELERATE THE TRANSFORMATION OF PUBLICIS GROUPE FROM A HOLDING COMPANY TO AN 80,000-PERSON ENTERPRISE PLATFORM Publicis Groupe [Euronext Paris:...
read moreLuxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital...
read moreCassandra Stevens leads Zenith’s global commerce offer to clients Zenith has created a new role to drive its global commerce offer...
read moreLondon, UK – March 29, 2018 – Publicis Media today announced the launch of Commerce as a Publicis Media global practice...
read moreGlobal advertising confidence rising rapidly, 4.6% growth forecast for 2018 Amid growing industry speculation about cuts to digital advertising budgets, Zenith...
read more