News – Zenith

Pitch Perfect

Vittorio Bonori, Zenith’s Global Brand President, talks to Media and Marketing Poland magazine about pitching, the busy year ahead and the...

Mobile share of advertising market to exceed 30% in 2020

Brands must reassess customer acquisition as they shift to mobile Mobile advertising will account for 30.5% of global advertising expenditure in...

Coty, Zenith Announce AI Winners For Accelerator Program

Coty and agency Zenith have selected three start-ups as part of a Digital Accelerator Program that will now work with the...

World Cup to boost global adspend by US$2.4bn this year

This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by...

Zenith Australia names Warwick Taylor as Brisbane General Manager

Zenith Australia CEO Nickie Scriven has announced the appointment of Warwick Taylor as General Manager of the agency’s Brisbane office. Taylor will join the executive...

Mobile internet to reach 28% of media use in 2020

Brand communications planning is shifting from channels to mind-sets The spread of mobile devices and rapid mobile data networks has transformed...

Publicis Groupe Unveils Marcel

MARCEL TO ACCELERATE THE TRANSFORMATION OF PUBLICIS GROUPE FROM A HOLDING COMPANY TO AN 80,000-PERSON ENTERPRISE PLATFORM Publicis Groupe [Euronext Paris:...

Hospitality leads digital transformation of luxury category

Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital...

Zenith appoints Global Commerce Director

Cassandra Stevens leads Zenith’s global commerce offer to clients Zenith has created a new role to drive its global commerce offer...

Publicis Media launches global Commerce capability

London, UK – March 29, 2018 – Publicis Media today announced the launch of Commerce as a Publicis Media global practice...