Zenith Media is thrilled to announce the appointment of Ian Martins as Executive Vice President (EVP), Managing Director, marking a strategic leap for the company. In this role, Martins will bring his wealth of experience and versatile skills to drive Zenith Canada into a new era of growth and innovation. He will report directly to Alastair Taylor, CEO of Publicis Media.

Unlike conventional candidates, Martins is more than a leader. He describes himself as a builder, marketer, and educator whose journey has consistently defied industry norms in both media and creative industries.

Over the past eight years, Martins played a pivotal role in crafting forward-thinking advertising agencies and, in the last three years, lent his insights to tech companies in the dynamic start-ups’ ecosystems of San Francisco. His comprehensive experience includes a stint in performance media at GroupM and serving as the COO at Abacus, where he played a critical role in reshaping the landscape of holding companies.

“I am thrilled to join Zenith Canada at this pivotal moment. The industry is witnessing a shift, and clients are looking for agencies that can provide more than just media services. They seek a strategic partner, a ‘Media Plus’ agency, and I am eager to lead Zenith in delivering on this demand,” says Ian Martins.

Alastair Taylor, CEO of Publicis Media: “I’m really excited to have Ian join and help him shape the future of Zenith. It is a special brand with an amazing legacy in the marketplace, with today being its next chapter and a new dawn.”

Martins’ holistic approach will also enable further collaboration with sister agencies within Publicis Groupe Canada, working on integrated campaigns in a true ‘Power of One’ spirit.

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