Ben Davies
A YouGov survey published by Interxion has revealed that around 20% will watch the Olympics online, just under a third of those who intend to view the Games on a more...
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Ben Davies
Click here for the full article: How Mobile, Social Will Win the 2012 Olympics .
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Ben Davies
Click-thru rates, one of the most common metrics used to trade online advertising, are significantly undervaluing the brand performance of online campaigns, signaling a need for marketers to use other metrics...
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Ben Davies
Spotify has signed a deal with ailing internet giant Yahoo to integrate its music service into the older technology company’s portfolio. The Swedish streaming company will eventually benefit from being exposed...
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Ben Davies
Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way, a report by Buddy Media shows. ‘Strategies...
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Ben Davies
Using a second screen while watching TV encourages more TV viewing and gives people more exposure to, and the opportunity to respond to, TV adverts, a fresh study has revealed. Click...
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Ben Davies
A year ago at the Cannes International Advertising Festival, Microsoft raised industry eyebrows when it teased NUads, TV spots that would somehow incorporate the gesture-based technology employed by Kinect, the company’s wildly...
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Ben Davies
Marketers are getting smarter about targeting ads at specific audiences, and the new Intel set top box is a great tool for TV marketers. Rather than play random ads, it considers...
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Ben Davies
According to a study released today by the Online Publishers Association, one out of almost every two internet users in the U.S. will soon own a tablet. Click here for the...
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Ben Davies
Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Performics Authored -Mobile Paid Search Reaches New Heights in May In May, mobile impression share of all...
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