Ben Davies
Nearly double the number of people are following sport via social media while satellite or cable viewing has witnessed a year-on-year fall in consumption levels, according to a report by digital...
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Ben Davies
BACKGROUND On June 15th, Facebook introduced the real-time bidded Facebook Ad Exchange (FBX). FBX will enable advertisers to reach users based on their browsing histories (via first- and third-party cookies). To...
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Ben Davies
Channel 4 has created four new digital advertising formats in an effort to drive revenues from video-on-demand campaigns. Brands will now be able to advertise when the broadcaster’s 4oD player is...
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Ben Davies
For a company less than ten years old, Facebook has developed some surprisingly sophisticated ways to sell your information to advertisers. Each time you Like a band, book, restaurant or service,...
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Ben Davies
PERFORMICS POV: THE NEW GOOGLE PLACES, GOOGLE+ LOCAL Google recently up-ended their organic local search product (up until a few days ago, coined Google Places) and wedged it inside their growing Google+...
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Ben Davies
In March 2012, 90.4 million people in the EU5 accessed Map sites via a computer, representing 49.6 percent of the internet audience. In comparison, 39.8 million smartphone users accessed maps via...
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Ben Davies
The Times and Sunday Times websites are expected to be free to access on some days during the Olympics, after the sites reported around 6,000 new registrations during the Jubilee weekend...
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Ben Davies
Half of the world’s smartphones are connecting to Facebook every hour of the day, the network equipment firm Sandvine asserts. Click here for the full article: 50% Of Smartphones Connect To Facebook...
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Ben Davies
Right Guard deodorant and Theramed toothpaste will be among the first physical branded items to be found in the ‘Big Brother’ house as part of a product-placement deal. The product placements,...
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Ben Davies
Although magazine publishers have embraced mobile platforms, particularly the iPad, the web is still not all that important, executives at Conde Nast and Meredith Corp. indicated on stage at a paidContent...
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