A year ago at the Cannes International Advertising Festival, Microsoft raised industry eyebrows when it teased NUads, TV spots that would somehow incorporate the gesture-based technology employed by Kinect, the company’s wildly popular Xbox-add-on.
Today, just in time for this year’s Cannes event, NUads are finally hitting the market. In fact, Toyota, Samsung and Unilever have all signed on to start running NUad campaigns this fall. In Toyota’s case, viewers will be able to answer polling questions during the company’s Superbowl spot for Camry—by either shouting commands or using a wave of their hands.
Click here for the full article: Microsoft Unveils NUads Employing Kinect Tech, Will Debut This Fall From Toyota, Unilever | Adweek.
