Ben Davies
Tetley ads that invite viewers to “Make time. Make Tetley” will appear on Channel 4’s on-demand lifestyle programming during the next three months whenever a programme is paused, in the first...
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Ben Davies
More TV ads were watched in the first half of 2012 than ever before, as UK TV viewers saw an average of two hours and 36 minutes of commercial TV a...
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Ben Davies
Posted by Ryan Hornacek, Analyst, Strategy & Analytics In July, we saw new highs in mobile paid search impressions and clicks as a percentage of total clicks (desktop + mobile) for...
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Ben Davies
Forget London. Much of the 2012 Summer Olympics action is happening on Twitter. Athletes have used the social network to share photos and status updates that take their followers inside the...
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Ben Davies
According to a recent study, Instagram isn’t just for rich kids. Not anymore, anyway. Social analytics firm Simply Measured revealed this week that the social platform has also become home to...
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Ben Davies
Global revenues from social media are projected to hit $16.9 billion in 2012, a 43.1% jump over the previous year, according to Gartner. The bulk of that will come from advertising,...
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Ben Davies
The battle to capture hearts and dollars in the mobile space has played out around the globe, helping contribute to significant ad spend growth by the Telecommunications industry in Q1 2012....
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Ben Davies
PERFORMICS POV: GOOGLE TABBED SITELINKS Around July 4, 2012, Google briefly rolled out something new on its search result pages; a set of tabbed links that allowed visitors to browse around...
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Ben Davies
Smartphones and tablets are increasing user interaction with ads, according to a recent study by the Internet Advertising Bureau (IAB). Almost half (47%) of tablet owners and a quarter of smartphone...
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Ben Davies
According to a survey of 1,900 Americans by Harris Interactive, 98% distrust information found on the Internet, with 94% saying “bad things can happen as a result of acting on inaccurate...
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