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ArchiveBen Davies

ZOProfile Ben Davies
news | 15th May 2012

The “New” Bing: Implications for Paid & Organic Search – Performics Performance Marketing Blog: SEM, SEO, Social & Display

BACKGROUND On May 10th, Microsoft unveiled a significant update to Bing.  The “new” Bing is rolling out over the next few weeks and will be broadly available in June (users can sign-up here). ...

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ZOProfile Ben Davies
news | 15th May 2012

Performics Weekly Digital Research Recap – Performics Performance Marketing Blog: SEM, SEO, Social & Display

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Channel Insights Mobile -Pew Internet Report: Just-in-time Information through Mobile Connections Some 70% of all cell phone...

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ZOProfile Ben Davies
news | 14th May 2012

Watch Out, Google: Bing Nabs 30% of Search Market [STUDY] – Mashable

Microsoft’s search engine Bing now accounts for 30% of U.S. web searches, according to an Experian Hitwise report. Bing-powered queries — made up of searches from Bing.com and Bing-powered searches on...

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ZOProfile Ben Davies
news | 10th May 2012

Facebook Launches App Center, Lets You Sell Apps – Mashable

Facebook just got a little bit more like Apple and Google. The company announced on Wednesday that it is building its own app center. It will also enable paid Facebook apps...

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ZOProfile Ben Davies
news | 10th May 2012

Smartphones in India: Web Browsing is for Men, Texts are For Women | Nielsen Wire

  Nielsen Informate Mobile Insights notes that in India, women spend the same amount of time on their smartphones as men. However, there are sharp contrasts in how they use their...

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ZOProfile Ben Davies
news | 3rd May 2012

Cross-Platform Report: How We Watch From Screen to Screen | Nielsen Wire

The average American watches nearly five hours of video each day, 98 percent of which they watch on a traditional TV set, according to the Nielsen Cross-Platform Report, released today. Although...

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ZOProfile Ben Davies
news | 3rd May 2012

How US Smartphone and Tablet Owners Use Their Devices for Shopping | Nielsen Wire

According to a survey conducted by Nielsen in Q1 2012, the vast majority (79%) of US smartphone and tablet owners have used their mobile devices for shopping-related activities.  Smartphones are used...

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ZOProfile Ben Davies
news | 26th April 2012

Click-Through Rates May Matter Even Less Than We Thought | Digital – Advertising Age

We already know that click-through rates on online display ads are abysmal. Now a study from the startup Pretarget and ComScore revealed that even when a user clicks on an ad,...

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ZOProfile Ben Davies
news | 26th April 2012

O2 takes aim at PayPal with mobile payments service – Marketing magazine

O2, the network provider, has launched its long-anticipated mobile wallet service, which enables users to make simple payments and shop using their mobile device, putting itself in competition with Barclays, Orange...

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ZOProfile Ben Davies
news | 26th April 2012

In UK, Time Spent Reading Newspapers Online Vastly Varies by Household Income – comScore

In March 2012, 28.3 million UK unique visitors accessed newspaper sites online and spent an average of 38.0 minutes per visitor. A demographic analysis showed that visitors living in a household...

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