The world’s fastest growing media agency network unveils global rebrand to reflect new proposition ZenithOptimedia Group, one of the world’s leading global media agency networks, today launches a new global strategic proposition,...
Read more
Google Currents, the internet giant’s social reader application, has launched in the UK with content from IPC Media’s Now and NME magazines and newspapers such as The Guardian and The Sun....
Read more
(Reuters) – Global smartphones annual sales will cross the billion-unit mark in 2014, helped by strong demand from China and the launch of cheaper low-end handsets, Credit Suisse said. Sales across...
Read more
Spending on direct mail is predicted to fall 1% to £1.71bn in 2012, according to the latest figures from the Advertising Association/WARC. Click here for the full story: Direct mail spend predicted...
Read more
We’ve all noticed that he’s been acting strange recently. Pushing his beliefs on other people, snooping around the smartphones of business associates and even outright lying when faced with difficult...
Read more
Vevo, the online music video service, has revealed video streaming on the site has increased 120% since it launched a year ago, reaching 177 million streams in January 2012, with...
Read more
If you venture into a coffee shop in the coming months and see someone with a pair of futuristic glasses that look like a prop from “Star Trek,” don’t worry....
Read more
Nick Burcher is head of Social Media and Digital Innovation at ZenithOptimedia Worldwide. Based in the UK, he has been part of the ZenithOptimedia family since 1997 and his new book...
Read more
ZenithOptimedia announced today the appointment of François Goddet as CEO of ZenithOptimedia Belgium. The appointment is effective immediately. Previously, François Goddet was Head of New Business for VivaKi France. Download François...
Read more
Quadrennial events to help ad market grow in 2012 despite economic troubles. Download Summary Global ad expenditure forecast to grow 4.7% in 2012, up from 3.5% in 2011 Quadrennial events and...
Read more