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ArchiveBen Davies

ZOProfile Ben Davies
news | 23rd April 2012

ZenithOptimedia Group Launches New Global Proposition

The world’s fastest growing media agency network unveils global rebrand to reflect new proposition ZenithOptimedia Group, one of the world’s leading global media agency networks, today launches a new global strategic proposition,...

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ZOProfile Ben Davies
news | 13th April 2012

Google Currents launches in the UK – Brand Republic News

Google Currents, the internet giant’s social reader application, has launched in the UK with content from IPC Media’s Now and NME magazines and newspapers such as The Guardian and The Sun....

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ZOProfile Ben Davies
news | 13th April 2012

Smartphone sales to touch 1 billion-unit mark in 2014: Credit Suisse | Reuters

(Reuters) – Global smartphones annual sales will cross the billion-unit mark in 2014, helped by strong demand from China and the launch of cheaper low-end handsets, Credit Suisse said. Sales across...

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ZOProfile Ben Davies
news | 13th April 2012

Direct mail spend predicted to fall 1% this year – Brand Republic News

Spending on direct mail is predicted to fall 1% to £1.71bn in 2012, according to the latest figures from the Advertising Association/WARC. Click here for the full story: Direct mail spend predicted...

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ZOProfile Ben Davies
news | 5th April 2012

What Google Can Teach Us About the Future of Advertising | Moxie Pulse

  We’ve all noticed that he’s been acting strange recently. Pushing his beliefs on other people, snooping around the smartphones of business associates and even outright lying when faced with difficult...

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ZOProfile Ben Davies
news | 5th April 2012

Vevo claims 23% user growth one year after launch – Brand Republic News

  Vevo, the online music video service, has revealed video streaming on the site has increased 120% since it launched a year ago, reaching 177 million streams in January 2012, with...

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ZOProfile Ben Davies
news | 5th April 2012

Google Begins Testing Its Augmented-Reality Glasses – NYTimes.com

  If you venture into a coffee shop in the coming months and see someone with a pair of futuristic glasses that look like a prop from “Star Trek,” don’t worry....

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ZOProfile Ben Davies
news | 31st March 2012

ZenithOptimedia’s Nick Burcher examines Paid, Owned & Earned media in new book

Nick Burcher is head of Social Media and Digital Innovation at ZenithOptimedia Worldwide. Based in the UK, he has been part of the ZenithOptimedia family since 1997 and his new book...

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ZOProfile Ben Davies
news | 12th January 2012

François Goddet Is Named Ceo Of ZenithOptimedia Belgium

ZenithOptimedia announced today the appointment of François Goddet as CEO of ZenithOptimedia Belgium. The appointment is effective immediately. Previously, François Goddet was Head of New Business for VivaKi France. Download François...

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ZOProfile Ben Davies
news | 5th December 2011

ZenithOptimedia Adspend Forecast Update Dec 2011

Quadrennial events to help ad market grow in 2012 despite economic troubles. Download Summary Global ad expenditure forecast to grow 4.7% in 2012, up from 3.5% in 2011 Quadrennial events and...

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