In March 2012, 28.3 million UK unique visitors accessed newspaper sites online and spent an average of 38.0 minutes per visitor.
A demographic analysis showed that visitors living in a household with an income of £25,000 to £34,999 were most engaged with online newspapers, with an average user spending 49.3 minutes. Visitors living in a household with an income of £50,000 or more spent an average of 40.8 minutes per visitor, making them the second most engaged group for newspaper sites. Visitors from lower income households with earnings of £10,000 to £24,999 represented the least engaged group with an average visitor spending 29.9 minutes on these sites in the month.
Click here for the full article: In UK, Time Spent Reading Newspapers Online Vastly Varies by Household Income.
