Spending on direct mail is predicted to fall 1% to £1.71bn in 2012, according to the latest figures from the Advertising Association/WARC.

Royal Mail: has broadened its definition of direct mail

Click here for the full story: Direct mail spend predicted to fall 1% this year – Brand Republic News.

Related News Posts
news

Looking ahead: a glimpse into the future of artificial intelligence

  
news

Zenith Canada enters new chapter with Ian Martins as Managing Director

  
news

Zenith Forecasts 4.8% Growth for 2024, Marking Continued Adspend Acceleration Into 2025 and Beyond

  
news

Zenith Reports a Consistent Global Ad Market with 4.4% Growth

  
news

Zenith wins Swarovski’s global media assignment

  
news

Zenith extends its partnership with Nomad Foods across the Adriatic region

  
news

Zenith Forecasts 4.5% Growth for 2023 After 7.3% Uplift in 2022, Marking Continued Healthy Growth

  
news

Zenith India bags digital media mandate for LG Electronics

  
news

Zenith Australia strengthens team with new appointments

  
news

Zenith India Appoints Trishul Bhumkar As Managing Partner

  
news

Zenith’s Brisbane Office Update

  
news

Essity appoints Zenith Melbourne to Australian media account

  
news

Publicis Groupe ANZ appoints Jason Tonelli Zenith Australia CEO

  
news

Global ad market on track for 8% growth in 2022

  
news

How to boost brand lift impact on Meta platforms

  
news

Tailored digital ads and ecommerce to drive 8% growth in OTC adspend this year

  
news

Digital advertising to exceed 60% of global adspend in 2022

  
news

Travel adspend to accelerate from 24% growth in 2021 to 36% in 2022

  
Get in touch

Find out more...
Our Work

Find out more...
Our People

Find out more...