Ben Davies
L’Oréal USA today announced that it has tapped Moxie Interactive to serve as the company’s digital agency of record. Download Moxie Interactive, based in Atlanta, GA., will be responsible for all...
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Ben Davies
Reckitt Benckiser India successfully concluded its media pitch process and shifts its media planning and buying responsibilities to ZenithOptimedia. Announcing the results, Chairman & Managing Director, Mr. Chander Mohan Sethi, said...
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Ben Davies
Sonic, franchisor of the nation’s largest chain of drive-in restaurants today announced the selection of Zenith Media as its new media agency. Download Zenith‘s responsibilities will include working with Sonic on...
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Ben Davies
In December 2010, Optimedia (Shanghai) beat its competitor MindShare (Shanghai) and won Daphne’s 50 million RMB media planning and buying business. Download Daphne is a leading ladies’ shoes brand in China,...
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Ben Davies
Equinox has won Media Markt’s media planning and buying business after a competitive pitch with other 4A media agencies. It is appointed to help this retailing giant to fight for a...
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Ben Davies
Steady recovery in global ad expenditure to continue for at least three years. Download SUMMARY After the surprisingly strong 4.9% recovery this year, we predict annual growth of between 4.6% and...
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Ben Davies
ZenithOptimedia 2010 ROI Seminar Publishes Breakthrough Research Report. Download (Nov 2010, Shanghai) The 3rd annual ZenithOptimedia ROI Seminar, a significant event for the media industry, was held in Shanghai on November...
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Ben Davies
Mid-year surge pushes global ad market to 4.8% growth this year. Download SUMMARY The advertising recovery has continued to surprise on the upside, prompting ZenithOptimedia to upgrade its forecast for global...
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Ben Davies
NEW YORK – Newcast, the branded entertainment division of ZenithOptimedia, announced today that Anthony Azzaro and Kim Iadevaia have joined the team as Directors of Branded Entertainment. Download Azzaro and Iadevaia...
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Ben Davies
Global ad recovery strengthens as US returns to slow growth. Download SUMMARY The advertising recovery continues to strengthen: ZenithOptimedia upgrades its forecast for global ad growth this year from 2.2% to...
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