In December 2010, Optimedia (Shanghai) beat its competitor MindShare (Shanghai) and won Daphne’s 50 million RMB media planning and buying business.
Daphne is a leading ladies’ shoes brand in China, and it is the first time that Daphne has hired a media agency since its foundation 23 years ago. Optimedia (Shanghai) will look after all traditional and digital media for the client’s brands, including Daphne, Shoebox, Aee, Renee and other yet-to-launch brands, and help Daphne to make breakthroughs in itsbrand management.
The reason for Daphne to hire a professional agency is to enhance its brand communication to a more scientific and effective level. Optimedia (Shanghai) is qualified for Daphne’s high standards due to its precise analysis empowered by the unique tools and creative initiatives based on its previous successful experience in the retail sector. Daphne Group’s sales revenue reached 318 million HKD in the first half of 2010. Vivien Xu, General Manager of Optimedia Shanghai office, says “It is our honor to work together with this leading local brand. As one of the first group of 4As who came to China, I am confident that our global resource network and deep understanding of Chinese consumers’ habits can help Daphne build a stronger and multi-level brand empire.”
Optimedia is one of the key brands for ZenithOptimedia Group. Its innovative and pragmatic media planning strategy not only maximizes long-term clients’ media ROI but also gains increasing recognition from the new ones.
Steven Chang, CEO of ZenithOptimedia Greater China says “we are aware that careful research and pragmatic implementation are the basis to make customers’ brands unique and to go into consumers’ hearts. We will use the first-hand market research information and analysis tools to deliver consumer insights, scientific and integrated solutions, ultimately help clients to win consumers’ satisfaction and loyalty, and achieve the ideal media investment returns.”
