Equinox has won Media Markt’s media planning and buying business after a competitive pitch with other 4A media agencies. It is appointed to help this retailing giant to fight for a US$209 billion goal in 2013 in China’s retailing market. Media Markt is affiliated to Metro, the world’s third biggest retailer, only next to Carrefour and Wal-Mart.
This pitch lasted 3 months and it aims to promote Media Markt’s first store opening in China, as it will be crucial for Media Markt’s future development in China. Media Markt has looked for a professional agency which shares the same characteristics. As a result, the rich experience on retail business, in-depth understanding of consumers and marketplace through proprietary tools make Equinox stand out from the competition.
Ching Ian, Managing Director of Equinox says, “This client has a very specific goal and strong intention to win in this market. I’m happy that our media plan catches this message well and I look forward to working closely with Media Markt to achieve its business success.”
Equinox is a key brand for ZenithOptimedia Group in China. It serves several global and local clients including Royal Caribbean Cruises International and China Merchant Bank. The new win has added one more leading international brand into Equinox’s portfolio, and once again, it proves its proprietary tools are capable of delivering consumer insight to maximize ROI.
Steven Chang, CEO of ZenithOptimedia Greater China, says, “No doubt that Chinese market has grown as an international amphitheater now, therefore our local expertise has been highly valued by our clients. ZenithOptimedia focus on consumers’ insights and how to help our global and local clients to win their rare loyalty before reaching the final media ROI.”
