Reckitt Benckiser India successfully concluded its media pitch process and shifts its media planning and buying responsibilities to ZenithOptimedia.
Announcing the results, Chairman & Managing Director, Mr. Chander Mohan Sethi, said “Reckitt Benckiser India is one of the largest buyers of media in the country. The pitch process followed a global review procedure that was locally implemented to ensure that we have the partner who is best at maximising our investments. All lead agencies were invited and post the rigorous process of evaluation, through an online platform, we are happy to announce Zenith as our media agency. MPG, our incumbent agency, has been a trusted partner over the last 7 years and we shared a healthy working relationship with them. We thank their leadership and all members of their staff working on our account for all the support over the years”.
