L’Oréal USA today announced that it has tapped Moxie Interactive to serve as the company’s digital agency of record. Download Moxie Interactive, based in Atlanta, GA., will be responsible for all...
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Reckitt Benckiser India successfully concluded its media pitch process and shifts its media planning and buying responsibilities to ZenithOptimedia. Announcing the results, Chairman & Managing Director, Mr. Chander Mohan Sethi, said...
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Sonic, franchisor of the nation’s largest chain of drive-in restaurants today announced the selection of Zenith Media as its new media agency. Download Zenith‘s responsibilities will include working with Sonic on...
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In December 2010, Optimedia (Shanghai) beat its competitor MindShare (Shanghai) and won Daphne’s 50 million RMB media planning and buying business. Download Daphne is a leading ladies’ shoes brand in China,...
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Equinox has won Media Markt’s media planning and buying business after a competitive pitch with other 4A media agencies. It is appointed to help this retailing giant to fight for a...
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Steady recovery in global ad expenditure to continue for at least three years. Download SUMMARY After the surprisingly strong 4.9% recovery this year, we predict annual growth of between 4.6% and...
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ZenithOptimedia 2010 ROI Seminar Publishes Breakthrough Research Report. Download (Nov 2010, Shanghai) The 3rd annual ZenithOptimedia ROI Seminar, a significant event for the media industry, was held in Shanghai on November...
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Mid-year surge pushes global ad market to 4.8% growth this year. Download SUMMARY The advertising recovery has continued to surprise on the upside, prompting ZenithOptimedia to upgrade its forecast for global...
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NEW YORK – Newcast, the branded entertainment division of ZenithOptimedia, announced today that Anthony Azzaro and Kim Iadevaia have joined the team as Directors of Branded Entertainment. Download Azzaro and Iadevaia...
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Global ad recovery strengthens as US returns to slow growth. Download SUMMARY The advertising recovery continues to strengthen: ZenithOptimedia upgrades its forecast for global ad growth this year from 2.2% to...
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