via:How lucrative are second screen companion apps for TV broadcasters? | Media Network | guardian.co.uk.

With the use of devices in conjunction with TV viewing on the rise, Channel 4's 4Now app is the late

With the use of devices in conjunction with TV viewing on the rise,
Channel 4’s 4Now app is the latest in a series of apps designed to capture
 the attention of TV viewers on the second screen.
Photograph: Blend Images/Hill Street Studios/Getty Images
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