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ArchiveJonathan Barnard

JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 24th March 2014

AOL launches video platform AOL On in UK – Brand Republic News

AOL UK has launched AOL On, its premium video network in the UK, with content partners Endemol beyond, Channel 4 News, ITN, Scripps Networks International, Little Dot Studios, MyMovies, Videojug, Trinity...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 24th March 2014

Paid search clicks from mobile devices in the UK nearly doubled in 2013, report says – The Drum

Share of clicks coming from mobile search ads in the UK nearly doubled in 2013, rising from 24 per cent to 43 per cent, according to a study. The annual report...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 24th March 2014

The Fourth Screen: How Smartwatches Could Be Used for Ads – Mashable

Will your wrist be the next billboard? With new entries from Sony, Samsung and Motorola hitting the market, plus rumored interest from Apple, smartwatches appear to be the next emerging category...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 17th March 2014

Meshing and stacking: APAC consumers lead world in multiscreening – Campaign Asia

ASIA-PACIFIC – When it comes to watching TV and using mobile devices simultaneously, people in Thailand ‘mesh’ (consume related content) at well above the global average, while users in Australia tend...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 14th March 2014

1% of advertisers control 80% of search clicks and traffic, says new Kantar report – The Drum

A minority of highly successful advertisers, one per cent to be exact, dominate paid search advertising, controlling 80 per cent of estimated paid search clicks across all categories. Kantar Media released...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 14th March 2014

Seeking TV Ad Budgets, Facebook Goes Wide With Video Ads – Advertising Age

After launching a test of its long awaited video ads in December, Facebook is now formally rolling them out to a larger group of advertisers as it looks to take a...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 10th March 2014

GOING, GOING! Newspapers want to sell Cars.com for $3 billion – The Drum

The cars.com online marketplace is up for sale. A group of newspaper publishers hopes to raise as much as $3 billion, cashing in on booming values for e-commerce sites, the Wall...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 7th March 2014

Twitter’s ad revenue rises but average ad rate falls 67% in 2013 – The Drum

Twitter has reported a 110 per cent year-on-year rise in ad revenues taking the total to $664.9m (£397.5m) for 2013, yet the average cost of an ad dropped 67 per cent...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 7th March 2014

Social Media Yields Higher Returns for Beauty Brands – L2’s The Daily

Marketing agency PM Digital released a report last week saying social media accounts for 12% of traffic on Beauty brand sites, a higher percentage than in other industries. Our Intelligence Report:...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 6th March 2014

U.S. Adults Spend 11 Hours Per Day With Digital Media – Mashable

Here’s a stat we’ve heard over and over: 58% of American adults own smartphones. Pair that with the fact that digital culture permeates almost every aspect of our lives, and we...

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