Jonathan Barnard Head of Forecasting
Video ad and post replays on Facebook are up 785 per cent year-over-year (YoY), research from Adobe has found, not long after Facebook’s auto-play ads officially launched. Adobe’s Social Media Intelligence...
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Jonathan Barnard Head of Forecasting
For 2013, the average online video ad was about double the price of a national TV commercial — and in some cases even more than that for targeted online video. Ed...
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Jonathan Barnard Head of Forecasting
Facebook could be set to launch a mobile advertising network at the F8 conference this month, according to reports. It is believed that, if true, the network could provide better ad...
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Jonathan Barnard Head of Forecasting
British newspapers are continuing to grow their online audiences according to new ABC Multi-Platform figures for March, with the Guardian breaking through 100m ‘unique browsers’ for the first time up 5.1...
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Jonathan Barnard Head of Forecasting
At this week’s Mobile & Tablet Breakfast and Lunch events, L2 Research Lead Colin Gilbert and L2 Founder and CEO Scott Galloway presented insights about how mobile and tablet users shop...
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Jonathan Barnard Head of Forecasting
Facebook has announced an update that will see link-baiting posts – those which explicitly ask for likes, shares or comments – appear less on the News Feeds of followers. Repeated content...
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Jonathan Barnard Head of Forecasting
The Daily Telegraph and Daily Mirror are experimenting with technology that turns online photographs into adverts, reports the Financial Times. It’s an e-commerce system developed by a Finnish company, Kiosked. When...
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Jonathan Barnard Head of Forecasting
Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014. Growth is then set to...
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Jonathan Barnard Head of Forecasting
On a freezing Saturday in February, 200 yoga enthusiasts boarded a boat on the Huangpu River in Shanghai. The yoga-on-a-boat event was part of Lululemon’s rollout in China – to the...
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Jonathan Barnard Head of Forecasting
Londoners will have their first taste of a new TV channel devoted exclusively to the capital when London Live officially starts broadcasting on Monday evening. Backed by Evgeny Lebedev, owner of...
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