ASIA-PACIFIC – When it comes to watching TV and using mobile devices simultaneously, people in Thailand ‘mesh’ (consume related content) at well above the global average, while users in Australia tend to ‘stack’ (use their phone or tablet for something not related to what’s on TV), according to the 2014 AdReaction Report from Millward Brown.
The 2014 edition of the report comes from research with more than 12,000 people in 30 countries. In Asia-Pacific, 3,080 respondents from Australia, China, India, Indonesia, Japan, Philippines, South Korea, Thailand and Vietnam took part.
Read the rest at Meshing and stacking: APAC consumers lead world in multiscreening – Campaign Asia.
