Meet the Mass Affluents—a new segment of wealthy Americans defined by Nielsen as households with income producing assets between $250,000 and $1m (excluding real estate). More than 13 million households are classified as Mass Affluent, representing approximately 11 percent of all U.S. households.
In addition to their above-average assets, they also reported an average household income of $105,000 in 2011, more than 50 percent higher than the national average income of $62,912.
Read the rest at Mass Affluents: A New Target Niche | Nielsen Wire.
