According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.4% to reach US$544bn in 2015, and will accelerate to 5.3% growth in 2016, boosted by the 2016 Summer Olympics...
Read moreMobile advertising, social media and programmatic buying to drive 17% growth in digital in 2015 According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.9% to reach US$545 billion...
Read moreThe rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013. Growth will remain strong over the next two years,...
Read moreThe photo-sharing social media site revealed in a post on Instagram that ads would “slowly begin rolling out advertising”. In June, the photo-sharing site revealed it would expand its ad proposition...
Read moreFacebook is set to take on YouTube at its own game by actively courting the video platforms own multi-channel networks to distribute their videos directly on the social media platform. Amongst...
Read moreFacebook is quickly transforming into FaceTube. Facebook revealed on Sunday that its users have viewed an average of 1 billion videos each day on the social network since June. Roughly two-thirds...
Read moreMobile referral visits from Tumblr produce the highest revenue per visit, 39 per cent more than Facebook, new research from Adobe has found. Its 2014 Mobile Benchmark Report, compiled from 18...
Read moreFacebook now has 100 million users across Africa, the company announced on Monday. This figure is half of all the Internet users in Africa, which sits at 200 million people. More...
Read moreViacom, the new owner of Channel 5, has ruled out shutting down the station’s in-house advertising sales team in favour of outsourcing, in a move that is likely to disappoint BSkyB...
Read moreYour future home will be responsive — the walls will move to create new floor plans when, for example, you’re hosting a big dinner party and want to borrow a little...
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