Mobile referral visits from Tumblr produce the highest revenue per visit, 39 per cent more than Facebook, new research from Adobe has found.
Its 2014 Mobile Benchmark Report, compiled from 18 billion visits to more than 10,000 websites and over 700 million mobile app sessions, found that 36 per cent of all referral visits from social networks to retail sites come from tablets and smartphones.
It was also discovered that bounce rates for referrals from social networks are higher on mobile devices than desktops: 61 per cent versus 53 per cent, respectively.
Read the rest at 36% of all referral visits from social networks to retail sites come from tablets and smartphones | The Drum.
