Branded content is trusted only two per cent less than editorial content, research from Vibrant Media has found, with the figures standing at 35 per cent for editorial and 33 per cent for advertorial from brands.
In fact, the research discovered that more readers distrusted content from publications (18 per cent) than those who distrusted branded content (15.5 per cent).
Read the rest at |The Drum, |Psychology24.
