L2’s upcoming Intelligence Report: Social Platform Study 2014 finds that brands post on average three times a week on WeChat, and each post can generates an average of 1,800 views and 6.6 likes.
Personal Care and Auto generate higher engagement than other categories, using different approaches. Personal Care brands are adept at launching engaging cross-platform campaigns, while Auto brands leverage their investments in sponsorship of nationwide TV shows and Road shows to generate rich and interactive content. Beauty brands have garnered the most attention with the highest views and likes per post on WeChat, by launching innovative UGC campaigns and beauty tutorials whereas retail brands focus on driving e-commerce, offering sweepstakes and coupons to generate their views and likes.
Read the full story at Auto & Personal Care Brands Are Most Engaged on WeChat | L2’s The Daily.
