Facebook has this week unveiled cross-device reporting, which aims to help advertisers see how members of the public move across devices before conversion.
The new reporting tool will allow a marketer to view the number of customers that clicked an ad on an iPhone but then later converted on desktop, or the number of people that saw an ad on desktop but then converted on an Android tablet.
More at Facebook launches cross-device reporting to explain how people move between devices | The Drum.
