Hygiene and health company, Essity, which owns brands including Libra, TENA, TOM Organic, TORK and the recently acquired Modibodi business, has appointed Zenith Melbourne to manage its media planning and buying...
Read morePublicis Groupe ANZ today announced the appointment of Jason Tonelli as CEO of Zenith. Tonelli, currently Chief Executive Officer of digital agency Razorfish and Chief Product Officer of Publicis Groupe Australia...
Read moreNorth America will be the strongest region with 12% adspend growth this year The cost of television advertising to rise 11%-13% Online video and social media adspend to grow 15% annually...
Read moreRetailer media advertising to grow from US$77bn this year to US$143bn in 2024 Social media adspend to overtake TV next year Online video to grow 14% a year as consumers continue...
Read moreZenith Australia CEO, Nickie Scriven, today announced the promotion of the agency’s Melbourne General Manager, Megan Kay, to the new role of Managing Director. Effective immediately, Kay’s elevation to Melbourne MD...
Read moreZenith UK chief executive Natalie Cummins has promoted Sannah Rogers and Jon Stevens both to Managing Director. Rogers will lead on agency operations and Stevens on client service. Cummins also announces...
Read moreGlobal advertisers will increase adspend by 4.3% in 2020 but commercial audiences will shrink by 1.6% Demand for mass audiences continues to rise, but supply is falling as consumers turn to...
Read moreZenith announces the appointment of Abelardo Ibáñez as the new CEO of Zenith in Spain. Abelardo will report in Spain to Fernando Rodriguez, CEO of Publicis Media Spain, and globally to...
Read more69% of digital media will be programmatic in 2020 While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed...
Read moreOnline brand building compensates for declining TV and magazine audiences Beauty adspend to strengthen throughout 2019-2021 after two years of decline Internet advertising overtook television as the biggest medium for beauty...
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