Thought Leadership
Key trends from CES
CES may be over, but the technology and innovation showcased in Las Vegas will keep our industry buzzing throughout the year. At Zenith,...
Thought Leadership
2022 Year in Review: Impact of Apple’s ATT
When Apple introduced the new App Tracking Transparency Framework (ATT) to iOS 14.5 devices on April 26th 2021, it was expected that the...
Thought Leadership
Zenith Digital Unplugged: Being future-ready with Data Clean Rooms
The Journey for “Consumer Privacy Norms” started in 2017 and has been the main driver behind new industry adoption of data regulations, tracking...
Thought Leadership
Finding and leveraging First Party Data along with consumer pathway
Consumers are becoming more vocal about how their data is used and requiring transparency on when it is used by brands and companies....
Thought Leadership
The State of Shopping
Various sessions at Commerce Week discussed a shift in consumer behavior after two years of isolated shopping and the importance of “omni.” An...
Thought Leadership
Why First-Party Data is trending within the marketing community?
First-party data, Brand data, CRM data and many more such data terminology is something all marketeers are not just talking about, but also...
