First-party data, Brand data, CRM data and many more such data terminology is something all marketeers are not just talking about, but also...
Millions of impressions served, but are they resulting in improvement of the brand funnel? That’s a question most advertisers are asking their media...
Digital Economy Companies invest in media to drive growth. As a result, they have relied upon platform attribution, with Multi-Touch Attribution (MTA) playing...
Gartner predicts that by 2026, 25% of people will spend at least 1 hour a day in the metaverse. The term “Metaverse” took...
With the cookies dying, we’ve all read about Google’s ambition to take a collaborative approach with the AdTech ecosystem to build a more...
Welcome to Business Intelligence – OTC Healthcare, the tenth of Zenith’s Business Intelligence reports, which analyse the advertising, business and consumer behaviour trends...
