Thought Leadership Shoptalk Key Trends 2023 10th May 2023 Shoptalk is the annual gathering of thousands of retail innovators who come together to shape the future of the industry. The Shoptalk agenda...
Thought Leadership The Great Debate: The European Retail Media Landscape 25th April 2023 In April, IAB Europe organised an event to discuss the opportunities, challenges and future predictions of retail media. The conference featured several keynote...
Thought Leadership Key trends from CES 25th January 2023 CES may be over, but the technology and innovation showcased in Las Vegas will keep our industry buzzing throughout the year. At Zenith,...
Thought Leadership 2022 Year in Review: Impact of Apple’s ATT 13th January 2023 When Apple introduced the new App Tracking Transparency Framework (ATT) to iOS 14.5 devices on April 26th 2021, it was expected that the...
Thought Leadership Zenith Digital Unplugged: Being future-ready with Data Clean Rooms 14th October 2022 The Journey for “Consumer Privacy Norms” started in 2017 and has been the main driver behind new industry adoption of data regulations, tracking...
Thought Leadership Finding and leveraging First Party Data along with consumer pathway 8th September 2022 Consumers are becoming more vocal about how their data is used and requiring transparency on when it is used by brands and companies....