Thought Leadership

The State of Shopping

Various sessions at Commerce Week discussed a shift in consumer behavior after two years of isolated shopping and the importance of “omni.” An...

  
Thought Leadership

Why First-Party Data is trending within the marketing community?

First-party data, Brand data, CRM data and many more such data terminology is something all marketeers are not just talking about, but also...

  
Thought Leadership

Pay attention to Attention Planning

Millions of impressions served, but are they resulting in improvement of the brand funnel? That’s a question most advertisers are asking their media...

  
Thought Leadership

Cross channel attribution – way forward for digital economy companies

Digital Economy Companies invest in media to drive growth. As a result, they have relied upon platform attribution, with Multi-Touch Attribution (MTA) playing...

  
Thought Leadership

Metaverse: Is it the next space to be won?

Gartner predicts that by 2026, 25% of people will spend at least 1 hour a day in the metaverse. The term “Metaverse” took...

  
Thought Leadership

Google’s end of Cookieless Era takes a turn towards Android Privacy Sandbox

With the cookies dying, we’ve all read about Google’s ambition to take a collaborative approach with the AdTech ecosystem to build a more...