The 2025 Consumer Electronics Show (CES) unveiled a transformative wave of AI
innovation across every facet of consumer technology. From hyper-personalised
devices to new interaction models, AI has evolved from being a supplementary feature
to becoming the cornerstone of product design, user experience and marketing
strategies. The convergence of AI with IoT robotics, and augmented reality is set to
revolutionise not only how we interact with technology but also how brands connect
and engage with consumers.
Numerous posts, videos, and trend reports have flooded the industry in the aftermath
of CES. Rather than reiterate the general buzz, I want to highlight a few AI trends with
significant potential to transform our industry.
1. AI as the default operating system for smart living
2. Wearable AI
3. Generative AI as a creative partner
4. Advertising and shopping: Transforming consumer engagement
To view the full report, click on the button below.
CES 2025 trends report
