Thought Leadership Insight from Cannes Lions 2018 27th June 2018 The Power of Transformative Ideas Transformation continues at a rapid pace for our industry and clients. One thing that remains constant is our...
Thought Leadership Measure the share of brand experience, not share of voice 21st June 2018 To date, there has been no accurate or efficient way to measure a brand and its competitors’ overall investment in the consumer experience,...
Thought Leadership New Perspectives: How brands can win the World Cup 8th June 2018 FIFA World Cup 2018, which kicks off in Russia next week, will captivate audiences around the world and provide fertile ground for brands...
Thought Leadership New Perspectives: Insights from Viva Technology 2018 31st May 2018 VivaTech is one of the world’s largest technology events that celebrates today’s innovations and tomorrow’s possibilities. It’s for everyone who believes in the...
Thought Leadership Are you ready for AI? 16th May 2018 Artificial Intelligence is set to have a significant impact on our industry, and is already starting to transform how we do business. At...
Thought Leadership Closing the sales and marketing gap 9th May 2018 With rapid advances in digital marketing, data and technology, the journey from awareness to sale can now be very short thanks to eCommerce...