Thought Leadership

Insight from Cannes Lions 2018

The Power of Transformative Ideas Transformation continues at a rapid pace for our industry and clients. One thing that remains constant is our...

  
Thought Leadership

Measure the share of brand experience, not share of voice

To date, there has been no accurate or efficient way to measure a brand and its competitors’ overall investment in the consumer experience,...

  
Thought Leadership

New Perspectives: How brands can win the World Cup

FIFA World Cup 2018, which kicks off in Russia next week, will captivate audiences around the world and provide fertile ground for brands...

  
Thought Leadership

New Perspectives: Insights from Viva Technology 2018

VivaTech is one of the world’s largest technology events that celebrates today’s innovations and tomorrow’s possibilities. It’s for everyone who believes in the...

  
Thought Leadership

Are you ready for AI?

Artificial Intelligence is set to have a significant impact on our industry, and is already starting to transform how we do business. At...

  
Thought Leadership

Closing the sales and marketing gap

With rapid advances in digital marketing, data and technology, the journey from awareness to sale can now be very short thanks to eCommerce...