Thought Leadership
The Voice
From ‘simple skills’ to ‘seamless interaction’ Predictions for 2017 Voice is the next big step in computing, after the transition from desktop to...
Thought Leadership
Shop as you view
From static content-shopping to live-stream retail Predictions for 2017 The ways in which we shop have changed dramatically, and many trend reports predicted...
Thought Leadership
New Perspectives: Snapchat – a year on after its IPO
Snapchat has just celebrated its first anniversary as a public company. Like any public company, they have faced deep scrutiny on their business...
Thought Leadership
Google’s YouTube advertising changes
Google announced numerous changes to YouTube advertising, and is considered the most important updates since the origin of the most popular online video platform. The...
Thought Leadership
Artificial Intelligence
From ‘basic applications’ to ‘dynamic applications’ Predictions for 2017 This has been a seminal year for artificial intelligence (AI), with much of the...
Thought Leadership
Rethinking targeting
From Gen Z to perennial marketing Predictions for 2017 Targeting is crucial in identifying new sources of business growth. The twenty-something demographic is...
