Shoppable content was meant to take off in 2017, with tech-enabled online content allowing consumers to buy featured products without being redirected to...
Amazon has been suffering a decline in its share price, over 50 billion USD less in market cap value. This seems to have...
Zenith has published a special edition of its data & insights publication, Global Intelligence, focused on eight key areas of focus for marketers over...
From token service to built-in ‘immediate’ service Predictions for 2017 The experience economy was the big headline in most 2017 trend reports....
According to Zenith’s Programmatic Marketing Forecasts, over two-thirds of display advertising globally will be traded programmatically within 12 months. In the most advanced...
From ‘simple skills’ to ‘seamless interaction’ Predictions for 2017 Voice is the next big step in computing, after the transition from desktop to...
