Thought Leadership
Machines get creative
The use of AI techniques is now a reality in the media industry, and will soon become a necessity. Here we look at...
Thought Leadership
Innovative digital formats to drive global ad growth to 2020
Digital platforms are continually introducing new formats, and retiring old ones, in their pursuit of maximum effectiveness (and revenue). This innovation is the...
Thought Leadership
Global ad market maintains steady pace of growth
The global ad market is growing steadily, and despite disappointing performances in a few markets it is adding more than US$20bn a year....
Thought Leadership
New Perspectives: Forget Millennials, target Perennials
In October 2016, marketing guru Gina Pell coined the term Perennials: “Because age ain’t nothin’ but a number”. Her argument is that the...
Thought Leadership
Start-up watch – e-commerce
For this edition of Global Intelligence magazine we looked at four e-commerce businesses helping big brands to experiment with entirely new ways to...
Thought Leadership
Hot spots for ad growth to 2020
In this extract from the fourth edition of our Global Intelligence magazine we look at the regions where adspend is growing fastest –...
