Thought Leadership

New Perspectives: Snapchat – a year on after its IPO

Snapchat has just celebrated its first anniversary as a public company. Like any public company, they have faced deep scrutiny on their business...

  
Thought Leadership

Google’s YouTube advertising changes

Google announced numerous changes to YouTube advertising, and is considered the most important updates since the origin of the most popular online video platform. The...

  
Thought Leadership

Artificial Intelligence

From ‘basic applications’ to ‘dynamic applications’ Predictions for 2017 This has been a seminal year for artificial intelligence (AI), with much of the...

  
Thought Leadership

Rethinking targeting

From Gen Z to perennial marketing Predictions for 2017 Targeting is crucial in identifying new sources of business growth. The twenty-something demographic is...

  
Thought Leadership

The new consumer pro-activity

From dissatisfaction to social protest. Predictions for 2017 Another theme that dominated 2017 news was the rise of populism. We saw the nationalist...

  
Thought Leadership

The post-truth world

From fake news to news clean-up. Predictions for 2017 The concept of post-truth has been in existence for decades, but there was a...