Thought Leadership
New Perspectives: A new hope for QR codes?
A new hope for QR Codes? We talk a lot about “online” as if it’s still 2005. People today don’t go online. We...
Thought Leadership
New Perspectives: Merging marketing and sales clouds
Ever wanted to know how well you truly know your customers? Salesforce, the world’s leading CRM software and cloud computing company, recently announced...
Thought Leadership
New perspectives: It’s great to be single
Much is made every year of Black Friday, but this is nothing compared to China’s Single’s Day, which took place last Saturday and is...
Thought Leadership
New perspectives: Meeting Albert Einstein at Web Summit
Web Summit has become one of the world’s largest technology conferences. When it started in 2010, there were just 400 attendees. This week...
Thought Leadership
Three ways to renew focus on consumer journeys to end fragmentation
I’m going to stick my neck out. Brand owners and strategists can turn complexity into advantage by putting consumer journey or, probably more...
Thought Leadership
How we used AI to identify paid posts on Facebook
Social media platforms – especially Facebook – have been the big growth story in advertising in recent years. Social media offers high reach,...
