New Perspectives: Merging marketing and sales clouds
Ever wanted to know how well you truly know your customers? Salesforce, the world’s leading CRM software and cloud computing company, recently announced...
Ever wanted to know how well you truly know your customers? Salesforce, the world’s leading CRM software and cloud computing company, recently announced...
Much is made every year of Black Friday, but this is nothing compared to China’s Single’s Day, which took place last Saturday and is...
Web Summit has become one of the world’s largest technology conferences. When it started in 2010, there were just 400 attendees. This week...
I’m going to stick my neck out. Brand owners and strategists can turn complexity into advantage by putting consumer journey or, probably more...
Social media platforms – especially Facebook – have been the big growth story in advertising in recent years. Social media offers high reach,...
The global market for beauty and personal care products is worth about US$450bn annually, and includes some of the world’s most iconic brands....