Thought Leadership

Global ad market maintains steady pace of growth

The global ad market is growing steadily, and despite disappointing performances in a few markets it is adding more than US$20bn a year....

  
Thought Leadership

New Perspectives: Forget Millennials, target Perennials

In October 2016, marketing guru Gina Pell coined the term Perennials: “Because age ain’t nothin’ but a number”. Her argument is that the...

  
Thought Leadership

Start-up watch – e-commerce

For this edition of Global Intelligence magazine we looked at four e-commerce businesses helping big brands to experiment with entirely new ways to...

  
Thought Leadership

Hot spots for ad growth to 2020

In this extract from the fourth edition of our Global Intelligence magazine we look at the regions where adspend is growing fastest –...

  
Thought Leadership

New Perspectives: A new hope for QR codes?

A new hope for QR Codes? We talk a lot about “online” as if it’s still 2005. People today don’t go online. We...

  
Thought Leadership

New Perspectives: Merging marketing and sales clouds

Ever wanted to know how well you truly know your customers? Salesforce, the world’s leading CRM software and cloud computing company, recently announced...