Thought Leadership

Scott Galloway: entertaining and inspiring prophet of doom

One of the highlights of many great sessions at Cannes yesterday was seeing thirty minutes of the founder of L2, Scott Galloway, informing...

  
Thought Leadership

Creativity Accelerates Brand Growth: Day 2

  Before you do anything, stop Having seen a number of fantastic presentations today it was hard to pick only one thing to...

  
Thought Leadership

Creativity Accelerates Brand Growth: Day 1

Say hi to your new friend Oli Today we saw a version of the future of transport at the IBM Watson session. We...

  
Thought Leadership

Telecoms brands use video to engage on Facebook

To improve engagement and encourage user activity on Facebook, telecoms brands should increase the number of branding posts compared to sales marketing posts. Generally...

  
Thought Leadership

Why brands must focus attention on top-line growth

Ever since the financial crisis began ten years ago, companies have concentrated on cutting costs and working more efficiently to boost their profitability....

  
Thought Leadership

Dynamic pricing helps brands make the most from each transaction

How algorithms can enable automated demand-led pricing Dynamic pricing is the practice of pricing items at a point determined by a particular customer’s...