Thought Leadership

Emotion recognition technology helps brands tap into human truth

When we think about how computers can help us, we naturally think about the rational execution of tasks. But there is another exciting...

  
Thought Leadership

A look at advertising and media in Uganda

Last month Zenith published its report on up-and-coming ad markets – the Thirty Rising Media Markets. Here’s an excerpt, which looks at the...

  
Thought Leadership

Artificial Intelligence: The rise of the chatbot

Chatbots are automated services, powered by rules and machine learning, that allow consumers to interact with brands online via a messaging interface, without...

  
Thought Leadership

Video ads are growing in importance for advertisers

TELEVISION REMAINS A VITAL AWARENESS CHANNEL FOR BRANDS SEEKING MASS REACH, WHICH ONLINE VIDEO COMPLEMENTS BY PROVIDING MORE PERSONAL CONNECTIONS Television is currently the...

  
Thought Leadership

Insights From CES 2017

This year’s CES felt more ambitious than ever—an explosion of screens, devices, systems, categories and platforms. The Shenzhen ecosystem, venture capital and crowdfunding...

  
Thought Leadership

Artificial Intelligence: Virtual reality moves to smartphones

As mobile virtual reality has emerged as a mainstream consumer technology, so too have media owners, tech firms and venture capitalists stepped up their...