Thought Leadership
Creativity Accelerates Brand Growth: Day 2
Before you do anything, stop Having seen a number of fantastic presentations today it was hard to pick only one thing to...
Thought Leadership
Creativity Accelerates Brand Growth: Day 1
Say hi to your new friend Oli Today we saw a version of the future of transport at the IBM Watson session. We...
Thought Leadership
Telecoms brands use video to engage on Facebook
To improve engagement and encourage user activity on Facebook, telecoms brands should increase the number of branding posts compared to sales marketing posts. Generally...
Thought Leadership
Why brands must focus attention on top-line growth
Ever since the financial crisis began ten years ago, companies have concentrated on cutting costs and working more efficiently to boost their profitability....
Thought Leadership
Dynamic pricing helps brands make the most from each transaction
How algorithms can enable automated demand-led pricing Dynamic pricing is the practice of pricing items at a point determined by a particular customer’s...
Thought Leadership
The media market in Myanmar opens to the world
In this week’s extract from our Thirty Rising Media Markets report, we look at the fast-developing media market in Myanmar. Thirty Rising Media Markets...
