Thought Leadership

The media market in Myanmar opens to the world

In this week’s extract from our Thirty Rising Media Markets report, we look at the fast-developing media market in Myanmar. Thirty Rising Media Markets...

  
Thought Leadership

Four start-ups that boost engagement with online content

For issue 2 of Global Intelligence we reviewed four different start-ups that boost engagement with online content, making it easy to deploy novel campaigns...

  
Thought Leadership

Emotion recognition technology helps brands tap into human truth

When we think about how computers can help us, we naturally think about the rational execution of tasks. But there is another exciting...

  
Thought Leadership

A look at advertising and media in Uganda

Last month Zenith published its report on up-and-coming ad markets – the Thirty Rising Media Markets. Here’s an excerpt, which looks at the...

  
Thought Leadership

Artificial Intelligence: The rise of the chatbot

Chatbots are automated services, powered by rules and machine learning, that allow consumers to interact with brands online via a messaging interface, without...

  
Thought Leadership

Video ads are growing in importance for advertisers

TELEVISION REMAINS A VITAL AWARENESS CHANNEL FOR BRANDS SEEKING MASS REACH, WHICH ONLINE VIDEO COMPLEMENTS BY PROVIDING MORE PERSONAL CONNECTIONS Television is currently the...