Thought Leadership
Tech trends in 2017
For years technology felt like it was getting simpler. Devices expanded in scope and cannibalised each other. Phones, tablets and TVs replaced a...
Thought Leadership
Zenith’s new report on up-and-coming ad markets
We are pleased to announce the publication of the second edition of Zenith’s Thirty Rising Media Markets report, which is now available here....
Thought Leadership
Programmatic trading in 2017
Our third excerpt from Global Intelligence magazine looks at programmatic marketing, now the principal method of trading digital display globally. We expect these 10...
Thought Leadership
Artificial Intelligence: Buying direct from branded content enhances consumer experience
This year will see the smartphone evolve into a mobile shopping experience. Content is a vital contributor to brand experience, and in recent...
Thought Leadership
UK adspend after Brexit
In this second excerpt from Global Intelligence issue 2, we look at how the UK’s ad market has held up after last year’s...
Thought Leadership
Strong Asia and recovering Eastern Europe support steady growth in global adspend
In our first excerpt from issue 2 of Global Intelligence magazine, we discuss the rates of adspend growth we forecast around the world. Despite...
