Thought Leadership

Insights From CES 2017

This year’s CES felt more ambitious than ever—an explosion of screens, devices, systems, categories and platforms. The Shenzhen ecosystem, venture capital and crowdfunding...

  
Thought Leadership

Artificial Intelligence: Virtual reality moves to smartphones

As mobile virtual reality has emerged as a mainstream consumer technology, so too have media owners, tech firms and venture capitalists stepped up their...

  
Thought Leadership

Tech trends in 2017

For years technology felt like it was getting simpler. Devices expanded in scope and cannibalised each other. Phones, tablets and TVs replaced a...

  
Thought Leadership

Zenith’s new report on up-and-coming ad markets

We are pleased to announce the publication of the second edition of Zenith’s Thirty Rising Media Markets report, which is now available here....

  
Thought Leadership

Programmatic trading in 2017

Our third excerpt from Global Intelligence magazine looks at programmatic marketing, now the principal method of trading digital display globally. We expect these 10...

  
Thought Leadership

Artificial Intelligence: Buying direct from branded content enhances consumer experience

This year will see the smartphone evolve into a mobile shopping experience. Content is a vital contributor to brand experience, and in recent...