Welcome to ZenithOptimedia’s 2015 Emerging Top Ten Trends. Its overarching theme is Millennials’ desire for personalisation.

This report sheds light on how new technologies facilitate personalisation in ways that consumers find meaningful. It examines how technology helps brands to leverage consumer data to create retargeting opportunities, develop new services and products, and facilitate automation for their customers. Brands looking to engage Millennials need to understand how their values are shaping their need for distinctive products and services.

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