Thought Leadership

Will Facebook Shops dethrone Amazon as Commerce King?

Zenith’s Commerce Director Stuart Johnston, in partnership with Publicis Commerce, reviews Facebook’s latest announcement and venture into Commerce.  Last week Facebook announced the...

  
Thought Leadership

Response to ISBA’s Programmatic Supply Chain Transparency Study

On 6th May, 2020, the Incorporated Society of British Advertisers (ISBA) released the “ISBA Programmatic Supply Chain Transparency Study”, an advertiser backed and...

  
Thought Leadership

How To Make A Marketing Report More Useful: 12 Crucial Snippets Of Information

Oksana Matviichuk, SVP, B2B Strategy, Zenith USA is part of the Forbes Agency Council, which is an invitation-only community for executives in successful public...

  
Thought Leadership

Deciding What Marketing Trends To Adopt: 12 Key Criteria

Oksana Matviichuk, SVP, B2B Strategy, Zenith USA is part of the Forbes Agency Council, which is an invitation-only community for executives in successful...

  
Thought Leadership

Nike & Amazon is over. Enter stage right: Zalando.

When news broke at the tail end of 2019 that Nike was controversially ceasing its direct-sale agreement with Amazon, it raised a few...

  
Thought Leadership

How To Define B2B Success In 2020

With 2020 arriving, we as a field need to start moving toward new ways and strategies to approach the B2B market. As the...